Watch on YouTube: https://www.youtube.com/watch?v=n0rnCfVSyvg
Listen to our last audio episode Has AI Killed SEO?: https://3reate.com/podcast/has-ai-killed-seo-with-annie-deihl-and-robyn-white-ep-38-3reate/
Annie and Robyn join Andrew to share essential strategies for retailers navigating the AI revolution this holiday season. From benchmarking your brand’s visibility using five specific prompts to optimizing your homepage speed and FAQs for AI crawlers, this episode covers exactly how to ensure customers find you. Tune in to learn why optimizing for artificial intelligence is ultimately just optimizing for humans.
The holiday season is here, and the way customers find products is shifting rapidly. In this video episode, Andrew welcomes back Annie and Robyn to discuss how retailers, solopreneurs, and marketing managers can adapt to the AI tool revolution just in time for Black Friday traffic.
The conversation centers on the importance of benchmarking. The team shares a practical framework using five specific prompts to test how AI tools—like ChatGPT, Perplexity, and Google AI Overviews—perceive your products. By simulating customer behavior, such as asking for recommendations, comparing competitors, and prioritizing features like price or use-cases, you can immediately identify gaps in your online visibility.
Beyond benchmarking, the group dives into actionable experimentation and optimization strategies, including:
- Leveraging Video: Why AI tools prioritize YouTube content.
- Performance:* The critical need for fast homepage load speeds to match AI latency requirements.
- Technical SEO: How to use llms.txt to guide AI crawlers, similar to robots.txt.
- Content Structure: Using FAQs to answer specific problems (like assembly instructions) to capture niche search intent.
Ultimately, the episode concludes with a powerful insight: the question “How do we AI?” is no different from “How do we human?” By creating scannable, helpful content, you serve both your human customers and the AI agents trying to find you.
Listen on YouTube: https://www.youtube.com/@3reate
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/3reate/id1723426314
Listen on Spotify: https://open.spotify.com/show/48Y2M7Ppja43Uq2wlyUtPF
Support the pod: https://3reate.com, https://ko-fi.com/3reate or https://patreon.com/3reate
Chapters:
(00:00) Hello!
(01:06) Benchmarking brand visibility on AI tools
(01:46) Prompt 1: “I need recommendations for [product category] that [specific requirements]”
(02:06) Prompt 2: “What is/are the best [product/s]?
(02:43) Prompt 3: “I’m comparing [competitor products]. Which would work better for [use case]?”
(02:57) Prompt 4: “I’m comparing [competitor products]. Which would work better for [use case]?”
(03:21) Prompt 5: “Should I be aware of anything else? What else should I know about my brand?”
(06:00) Why AI tools prioritize YouTube content
(06:16) Homepage speed impacts AI search results
(07:23) Optimizing FAQs for specific user problems
(08:23) Using llms.txt to guide AI crawlers
(08:45) Optimizing for AI helps human customers
