Has AI Killed SEO? WTF is GEO and AEO?! Annie Deihl and Robyn White join the podcast to discuss the evolution from traditional SEO to SEO for AI- GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization), explaining how brands must now build authority and trust to be recommended by generative AI models. The conversation explores the practical challenges of AI adoption, debunks corporate hype, emphasizes the critical need for human expertise, and stresses that “learning to learn” is the most important skill for navigating this new era.
Read Annie & Robyn’s piece SEO is so Yesterday. The future is here with AISO, GenAO, and AAO! https://www.womenxai.com/post/seo-is-so-yesterday-the-future-is-here-with-aiso-genao-and-aao
Check out WOMENxAI (https://www.womenxai.com/) – A diverse network of women who are dedicated to amplifying women’s voices, leadership, and impact in artificial intelligence.
Annie Deihl is a platform builder for customer experience, operations and data. She specializes in e-commerce and fintech. Connect with Annie on LinkedIn: https://www.linkedin.com/in/anniedeihl/
Read what Annie is reading: GenAI Marketshare from ProfG Markets Newsletter
Robyn White is a UX Director with expertise in content design and AI-enhanced user experiences. With a background in leading UX strategy and cross-functional teams, plus an insatiable curiosity about emerging technologies, she enjoys helping organizations create impactful digital solutions in the rapidly changing AI landscape.
Connect with Robyn on LinkedIn: https://www.linkedin.com/in/robyn-white
Read what Robyn is reading: Your AI Survival Guide by Sol Rashidi
Support the pod: https://3reate.com, https://ko-fi.com/3reate or https://patreon.com/3reate
Chapters:
(00:00) Hello world! And introductions.
(01:20) The discussion introduces SEO for AI aka GEO aka AEO, explaining the paradigm shift from traditional Google search lists to AI models providing single, authoritative answers.
(06:01) To be recommended by AI, brands must build authority and trust by creating consistent, in-depth content (how-tos, FAQs, videos) on top of good SEO practices.
(09:34) AI should be used as a tool with a human in the loop to assist content strategists, not replace them, ensuring brand voice and consistency are maintained.
(11:06) The hype around AI is overblown; it cannot replace true human expertise, and companies often fail to get ROI because they lack a clear strategy or the necessary data infrastructure.
(18:39) In the age of AI, learning to learn, critical thinking, and deep expertise will become more valuable than ever as automation handles simpler tasks.
(33:22) Brands risk customer backlash by misusing AI; J. Crew, for example, faced criticism for “creative bankruptcy” after using AI-generated images.
(36:12) Parents should teach kids critical thinking to question AI-generated content and are strongly warned to avoid internet-connected generative AI toys, which are uncontrollable and unsafe.
(46:46) Final recommendations include the book Your AI Survival Guide and encouraging listeners to get proactively involved in shaping local AI policy.
