At 3reate, we have real conversations with creatives who aren’t afraid to be open and honest about their experiences. We are trying to break down barriers to cross disciplinary innovation, focusing on actionable outcomes; and how people go about doing.
We bring you weekly checkins and selected conversations roughly fortnightly; from folks across art, science, and technology. They’re folks you may not have heard of— because they’re too busy doing. 3reate will spark your curiosity as we seek to grow creativity to inspire novel innovation.
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- Watch us on YouTube: https://www.youtube.com/watch?v=AqkA9sKH_Y0 "Deploying capital" sounds simple, but in most tech companies, it's a bureaucratic nightmare. Why do teams spend entire quarters planning for the next quarter, only to argue over meaningless, subjective metrics? In this episode, we explore the massive gap between executive vision and employee execution. A great vision is useless […]
- Watch us on YouTube: https://www.youtube.com/watch?v=gxk3mmapp6g A report on podcast ad effectiveness sparks a debate about the medium's evolution from niche "edutainment" to mainstream, ad-driven entertainment. The hosts argue that "algorithmification" has broken our ability to discover new things, using the wild theories surrounding a real interstellar comet as a case study in lost curiosity. Support […]
- Has AI Killed SEO? WTF is GEO and AEO?! Annie Deihl and Robyn White join the podcast to discuss the evolution from traditional SEO to SEO for AI- GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization), explaining how brands must now build authority and trust to be recommended by generative AI models. The conversation […]
- Watch us on YouTube: https://www.youtube.com/watch?v=gqHiABJNPrA We discuss their recent journey of trying to grow 3reate podcast on YouTube, exploring the difficult balance between genuine creativity and manufacturing content for the algorithm. We share practical lessons from our experiments and give blunt advice to aspiring creators and entrepreneurs. Support the pod: https://3reate.com, https://ko-fi.com/3reate or https://patreon.com/3reate Chapters: […]
- Watch us on YouTube: https://www.youtube.com/watch?v=KsVRs8xkzFo What happens when an AI gets dangerously good at faking reality? This week, we're tackling OpenAI's Sora 2 and its strange new social media features. We'll show you some of the wild, copyright-infringing videos it creates while refusing simple requests and discuss the massive ethical problems of releasing this "unnecessary […]
- In this episode, Austin, co-founder of the sales platform Topsail, shares his startup journey. He explains how his team pivoted multiple times after realizing their customer acquisition costs were too high, eventually finding success by simplifying their product to a single button that boosts sales productivity. The conversation also dives into startup cosplay—the act of […]
- Watch us on YouTube: https://youtu.be/JixwTWFsn6A We discuss the rise of AI-generated virtual actors like Tilly Norwood and the broader implications for entertainment and reality itself. As deepfake technology becomes indistinguishable from real life, we explore how society must adapt, the urgent need for algorithmic choice, and why being intentional with our technology use is more […]
- Watch on YouTube https://www.youtube.com/watch?v=ei3NHY8hWQE ! Have you ever paid for an app, only for it to betray you with ads and unwanted features later on? It’s a frustrating reality of the digital world, and it highlights a harsh truth: you don't actually own your software, you only rent it. This week, we use the recent […]
- We're now on YouTube https://youtu.be/kXYZf9bq4Fs ! In our first-ever video episode, we explore the myth of the 8-hour workday and the secrets to true productivity. We then pull back the curtain on social media, exposing how algorithms can feel like a Ponzi scheme for creators. Finally, we tackle the modern loneliness epidemic, discussing the dangers […]
- Dr. James Lloyd, Research Fellow at the University of Western Australia and the ARC Centre of Excellence in Plants for Space discusses his journey from rural England to the forefront of synthetic biology. He explains his innovative work on "gene circuits," a technology that offers more flexible and precise control over plant genetics than traditional […]
- With an abrupt start after Part 1, do you ever feel like your brain is short-circuiting from the constant digital noise? It’s not just you. This episode unpacks the anxiety of our hyper-connected world, revealing how social media was just the warm-up act for a much bigger challenge: Artificial Intelligence. We explore how technology is […]
- In this episode, Andrew and Nathan explore how modern life, saturated with endless communication channels and choices, is leading to a breakdown in basic interactions. Starting with a personal story about team dysfunction in a government accelerator program, they use the "cereal aisle" analogy to explain how having too many options makes everything more complicated. […]
- In this episode, Andrew and Nathan dive into the art of getting things done, both individually and as a team. They start with a simple but powerful philosophy for personal productivity: break down every goal into small, single-day tasks. This approach prevents overwhelm and the "scope creep" that plagues so many projects. They expand this […]
- In this episode, Nathan details his innovative project: a low-cost, modular headband for transcranial direct current stimulation. The goal is to build a platform for large-scale remote studies on brain activity, potentially aiding in treatments for depression and Alzheimer's, and ultimately presenting this data to the FDA. Andrew provides an update on his podcast post-production […]
- This week, Andrew and Nathan explore the mental cost of living in an age of information overload. They discuss the power of disconnecting—trading multitasking for singular focus—to boost creativity and combat cognitive fatigue. The conversation then shifts to the crucial role of publicly funded basic science, using examples from AI-powered wildfire prediction to the development […]
- Dmitri Kalashnikov is a climate scientist and National Science Foundation postdoctoral research fellow at the University of California-Merced. Having created Convolutional Neural Network-based predictive models for lightning in the western United States; he is currently working on applying these predictive models to climate models to project future changes in the climatology of lightning storms in […]
- Ever feel like you're creating for an audience of one? In this episode, Andrew and Nathan pull back the curtain on the confusing world of podcasting metrics. Andrew reveals a surprising discovery: while his server bandwidth has doubled, platforms like Spotify report almost no new listeners. This mystery sparks a candid conversation about the real […]
- What do Aristotle's 'First Principles' and a 'Growth Mindset' have to do with building great products? Andrew and Nathan dive deep into how these concepts fuel modern innovation, emphasizing rapid iteration, embracing failure, and learning from constant customer feedback. But when is this fast-moving approach dangerous? The conversation takes a fascinating turn into high-stakes environments, […]
- What is "vibe coding"? Andrew and Nathan kick off by exploring this new trend of building software with plain English, a revolution that allows almost anyone to create an app in hours. But this incredible new power quickly leads to a bigger, more urgent conversation. They dive into the critical issue of AI bias and […]
- Is "build it and they will come" a dead strategy? In this deep dive on modern entrepreneurship, Nathan and Andrew argue that it is. They explore why validating your idea before you build is the key to success. Drawing on personal experience and concepts like "The Mom Test" and the innovator's dilemma, they break down […]